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What is E-commerce?

E-commerce is the use of the Internet, the Web, and mobile apps and browsers to transact business. According to Laudon and Traver, it is more formally defined as digitally enabled commercial transactions between and among organizations and individuals.

Difference between E-commerce and E-business

Although e-commerce and e-business are often used interchangeably, Laudon and Traver draw a working distinction: e-commerce involves commercial transactions that cross firm boundaries, whereas e-business is the digital enabling of transactions and processes within a firm.

Eight unique features of E-commerce technology

E-commerce technologies have eight unique features that distinguish them from traditional commerce. According to Laudon and Traver, these features both challenge traditional business thinking and explain why e-commerce has generated so much interest.

Introduction to Web 2.0

Web 2.0 refers to a set of applications and technologies that enable user-generated content, transforming e-commerce from 2007 onward into a social, mobile, and local phenomenon.

Types of E-commerce

E-commerce is classified by the nature of the market relationship — who is selling to whom. Laudon and Traver identify three principal types (B2C, B2B, C2C) and three important subsets (mobile, social, and local e-commerce).

Internet

The Internet is a worldwide network of computer networks built on common standards. It carries e-commerce through three key technology concepts: packet switching, TCP/IP, and client/server computing.

Internet protocols

Internet protocols are the rules and standards that govern data transfer on the Internet. The core protocol is TCP/IP, which is divided into four layers, with the Application Layer containing the protocols most visible to e-commerce users.

Utility programs

Internet utility programs are helper tools that run on clients and servers to provide services such as checking connections and tracing message paths. Laudon and Traver describe two key utilities: Ping and Tracert.

Security threats in e-commerce environment

From a technology perspective, e-commerce has three key points of vulnerability — the client, the server, and the communications pipeline. Laudon and Traver identify many common and damaging security threats at each of these points.

Malicious code

Malicious code (malware) is a major category of e-commerce security threat. According to Laudon and Traver, it includes a variety of threats such as viruses, worms, Trojan horses, ransomware, and bots.

Important Terminology

E-commerce

Digitally enabled commercial transactions between and among organizations and individuals.

What is E-commerce?

Internet

A worldwide network of computer networks built on common standards.

What is E-commerce?

World Wide Web

An information system on the Internet providing access to billions of web pages.

What is E-commerce?

Mobile app

A software application, typically running on a smartphone or tablet, used to engage in e-commerce.

What is E-commerce?

Exchange of value

The transfer of money or other value across organizational or individual boundaries in return for products or services.

What is E-commerce?

E-commerce

Digitally enabled commercial transactions that cross firm boundaries and involve exchange of value.

Difference between E-commerce and E-business

E-business

Digital enabling of transactions and processes within a firm, involving information systems under the firm's control.

Difference between E-commerce and E-business

Firm boundary

The point where a firm's internal systems connect with external suppliers or customers.

Difference between E-commerce and E-business

Information systems

Computer-based systems used to manage and support a firm's internal processes.

Difference between E-commerce and E-business

Ubiquity

E-commerce is available just about everywhere, at all times, creating a marketspace.

Eight unique features of E-commerce technology

Global reach

The total number of users or customers an e-commerce business can obtain, across national boundaries.

Eight unique features of E-commerce technology

Universal standards

Technical standards shared by all nations, lowering market entry and search costs.

Eight unique features of E-commerce technology

Richness

The complexity and content of a message — video, audio, and text combined.

Eight unique features of E-commerce technology

Interactivity

Technology that allows two-way communication between merchant and consumer.

Eight unique features of E-commerce technology

Information density

The total amount and quality of information available to all market participants.

Eight unique features of E-commerce technology

Personalization

Targeting marketing messages to specific individuals based on name, interests, and past purchases.

Eight unique features of E-commerce technology

Social technology

E-commerce technologies enabling user-generated content and many-to-many mass communication.

Eight unique features of E-commerce technology

Web 2.0

A set of applications and technologies that enable user-generated content.

Introduction to Web 2.0

User-generated content

Content created and shared by ordinary users, not only professionals or experts.

Introduction to Web 2.0

Online social network

A service that supports communication within networks of friends, colleagues, and professions.

Introduction to Web 2.0