#1unit 1introduction to e commerce
What is E-commerce?
The meaning and scope of electronic commerce.
Unit 1Introduction to E-commerceTopic #1Published
What is E-commerce?
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E-commerce is the use of the Internet, the Web, and mobile apps to transact business — more formally, digitally enabled commercial transactions between and among organizations and individuals.
- Define e-commerce in formal terms using the Laudon & Traver definition.
- Identify the three technological building blocks that make e-commerce possible.
- Explain the role of an exchange of value in defining e-commerce.
- Distinguish e-commerce from generic digital activity.