#3unit 1introduction to e commerce

Eight unique features of E-commerce technology

The distinguishing capabilities of e-commerce technology.

Unit 1Introduction to E-commerceTopic #3Published

Eight unique features of E-commerce technology

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E-commerce technology has eight unique features that distinguish it from traditional commerce: ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/customization, and social technology.

  • List all eight unique features of e-commerce technology.
  • Explain the business significance of each feature.
  • Differentiate e-commerce from traditional commerce using these features.
  • Apply the features to real e-commerce scenarios.