#42unit 2intellectual property rights
Trademark
Protecting brands and identifying marks.
Unit 2Intellectual Property RightsTopic #42Published
Trademark
Not started
Trademark law protects words, names, symbols, sounds, or colors that distinguish goods and services. Federal trademarks are granted for 10 years and can be renewed indefinitely. They protect both the public (ensuring they get what they pay for) and the owner (against piracy and misappropriation), and are defended through tests of market confusion and bad faith.
- Define a trademark and what it protects.
- Explain the duration and renewal of trademarks.
- Describe the test for trademark infringement (confusion + bad faith).
- Identify what cannot be trademarked.