#4unit 1introduction to e commerce

Introduction to Web 2.0

The participatory, social second generation of the web.

Unit 1Introduction to E-commerceTopic #4Published

Introduction to Web 2.0

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Web 2.0 is a set of applications and technologies that enable user-generated content, such as online social networks, blogs, video and photo sharing sites, and wikis.

  • Define Web 2.0 using Laudon and Traver's definition.
  • Identify the main types of Web 2.0 applications and services.
  • Explain the social nature of Web 2.0 applications.
  • Link Web 2.0 to the broader 'social, mobile, local' era of e-commerce.