#3unit 1introduction to e commerce
Eight unique features of E-commerce technology
The distinguishing capabilities of e-commerce technology.
Amazon's personalization and richness
Amazon combines richness (rich product images, videos, and reviews), interactivity (search, hover, click), information density (vast catalogue of products and prices), and personalization (recommendations based on past purchases) in a single experience.
Facebook illustrates the social technology feature: users create and share content with billions of others using a many-to-many mass communication model.