#42unit 2intellectual property rights

Trademark

Protecting brands and identifying marks.

3D Learning World

Interactive Visualizations

Topic Diagrams

Trademark: purpose and infringement test

Two purposes and the twofold infringement test.

test fortest forTrademark LawProtects publ…get what you pay …Protects owneragainst piracyMarket confus…infringement testBad faithinfringement test

Trademark law serves two purposes: protecting the public (so consumers get what they pay for) and protecting the owner (against piracy). Infringement is judged by a twofold test: market confusion (does the use confuse consumers or misrepresent origin?) and bad faith (intentional misuse to extort revenue).

Explanation: Trademark law serves two purposes: protecting the public (so consumers get what they pay for) and protecting the owner (against piracy). Infringement is judged by a twofold test: market confusion (does the use confuse consumers or misrepresent origin?) and bad faith (intentional misuse to extort revenue).