Introduction
Overview of online auctions and dynamic pricing.
3D Learning World
Interactive Visualizations
Topic Diagrams
C2C vs B2C online auctions
Two main auction relationships in e-commerce.
C2C Auctions
- Auction house is intermediary market maker
- Consumers sell to consumers
- eBay is the market leader
- 164M+ active users, 800M+ items
- Forum for price discovery and trade
B2C Auctions
- Business owns or controls assets
- Uses dynamic pricing to set price
- Sam's Club adds auctions to retail site
- Significant in B2B procurement too
- 1/3 of procurement officers use auctions
C2C auctions (consumer-to-consumer) make the auction house an intermediary market maker where consumers trade with consumers; eBay leads with 164 million users and 800 million items. B2C auctions (business-to-consumer) have a business owning assets and using dynamic pricing; Sam's Club is an example, and auctions also play a significant role in B2B procurement.
Explanation: C2C auctions (consumer-to-consumer) make the auction house an intermediary market maker where consumers trade with consumers; eBay leads with 164 million users and 800 million items. B2C auctions (business-to-consumer) have a business owning assets and using dynamic pricing; Sam's Club is an example, and auctions also play a significant role in B2B procurement.