#32unit 2online auctions

Introduction

Overview of online auctions and dynamic pricing.

eBay C2C auction

A seller lists a vintage camera on eBay; multiple buyers bid over seven days; the highest bidder wins and pays. eBay acts as the market maker, taking transaction and listing fees.

eBay is the market leader in C2C auctions; Sam's Club and Shopgoodwill run B2C auctions.