#33unit 2online auctions
Defining and measuring the growth of auctions and dynamic pricing
How auctions and dynamic pricing expand and are measured.
Uber surge pricing
When it rains and demand for rides spikes, Uber's algorithm raises prices to balance demand with available drivers — a real-time example of dynamic pricing.
eBay (auctions), Uber (surge pricing), and Gilt Groupe (flash sales) all use dynamic pricing.